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On October 25th, the BOSA Summit 2024 was successfully organized, marking a major milestone for the group. This large-scale internal event, held once every four years, was hosted under the theme “New Beginning” and unveiled BOSA’s new brand identity along with the selection of a new corporate slogan.
As part of the rebranding initiative, an internal slogan competition was held among employees. Five shortlisted participants were given the opportunity to present and explain their slogan ideas on stage during the summit. The winning slogan will represent BOSA’s core brand value both in Mongolia and internationally going forward.
This inclusive approach ensured employee engagement in the rebranding process and laid the foundation for future collaborative branding efforts within the organization.
Keynote speech titled “New Beginning” by BOSA Holding CEO, B. Nandintsetseg
Rebranding launch video and new logo unveiling
Panel discussion: “Past – Present – Future” with leaders of BOSA’s member companies
“Masterclass” motivation videos for employees
“BOSA Through Time” – historical documentary screening
Interview with CFO G. Narangarag: “The BOSA We Know”
Founders’ roundtable: “What Makes BOSA Unique”
Finalists' slogan presentations – 5 employees pitching their vision
Business Development Director G. Namkhaidorj’s talk on future goals
Since its founding in 1996, BOSA had maintained its brand identity—until now. With BOSA Summit 2024, the company undertook a full-scale brand transformation for the first time in its history. The event concluded as a symbolic and emotional day for all BOSA members.
